Unpacking E-commerce by OECD

Author:OECD
Language: eng
Format: epub
Tags: trade/science
Publisher: OECD Publishing
Published: 2019-06-06T00:00:00+00:00

There is significant variation between sectors in terms of exporting behaviour. Accommodation, a sector where about 57% of total e-commerce is directed to end consumers, showed the highest trade intensity across all sectors, with 91% of all active e-commerce firms exporting their services to customers in other countries. Of these, more than 82% (75% of total) reported sales to customers in countries other than the EU. The travel agency sector follows with 65% of exporters, of which two-thirds exported to RoW countries (43% of all e-commerce firms). Both the manufacturing and the wholesale sector had lower shares of exporters, 47% and 39% respectively, indicating how open some consumer-facing sectors have become relative to B2B sectors that are at the core of GVCs. The highest share of exporters to RoW among all exporting e-commerce firms are found in the real estate sector, where 86% of exporters sell beyond European borders, even if the share of exporters in all e-commerce firms remained below average (37%). With only 38% of firms exporting and only 21% exporting to countries other than EU members, the retail sector seems to remain below potential when it comes to export performance even though the export intensity is relatively high when compared to offline firms as mentioned before.

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